Colombo, Monday 02 September 2019. Hameedia, Sri Lanka’s internationally renowned menswear specialist celebrates the joy and warmth of summer with a specially created linen collection this year.
Being one of the oldest and most versatile fabrics in the world, linen is now one of the most desirable and practical style choices making waves across all fashion segments globally. As linen continues to be summer’s hottest choice of fabric, Hameedia, true to its promise of launching collections in line with trends from across the world, launched its newest collection compromising formal linen menswear.
The Hameedia linen collection is totally inspired by nature. It uses 100% linen fabrics with a mélange of prints and waves, and spruced up with contemporary styles to keep the tropical heat at bay while helping the wearer look fresh and easy breezy suave. The collection offers a wide range of pieces meticulously constructed to exude a very modern yet subtle statement. The linen fabrics used in this collection have all been exclusively selected according to current global fashion trends. Some of the best pieces of this formal linen collection were showcased at the Colombo Fashion Swim Week that kicked off on 08th August 2019.
Managing Director of Hameedia, Fouzul Hameed, is a U.S certified menswear image consultant and possesses vast knowledge and collective experience in menswear that spans over three decades. He has almost singlehandedly and independently raised the bar of men’s fashion in Sri Lanka and beyond.
“We have come a long way since our inception seven decades ago, and this itself is testament to our commitment to ensure the quality and relevance of our collections. We always stay true to this cause, to offer our clients with the best retail experience and superior products. Our formal linen collection is looking to offer the stylish man a sharper and more distinctive look, and to look better than ever”, Hameed affirmed.
Celebrating its 70th anniversary this year, Hameedia has grown to become pioneers in Sri Lankan retail fashion industry. Hameedia has always held a reputation for delivering high quality custom tailoring under the bespoke category for gentlemen. Hameedia is multi-brand retail store and houses a huge collection of quality menswear brands such as Envoy London, Le Bond, Signature, Van Heusen, Louis Philippe, Park Avenue, Raymond, and Adidas. Hameedia is dedicated to offering its customers optimal satisfaction in terms of a world class retail experience and high-quality products merged with globally trending men’s fashion.